co lab

Co lab is a cloud storage application designed to humanize collaboration and communication and help to build organization within projects.

colab laptop

ROLE

Research, UX Design, Prototyping, UI Design

ROLE

  • Research
  • Design
  • Prototyping
  • UI Design

TOOLS

Figma, Adobe CC, Colorable, Survey Swap

PROTOTYPE

DELIVERABLES

User Surveys, Competitive Analysis, User Stories, User Flows, Content Strategy, User Personas, Wireframes, Prototypes, Usability Testing, High Fidelity Mock-Ups

TOOLS

  • Figma
  • Adobe CC
  • Colorable
  • Survey Swap
prototype →

overview

1

The user is being overwhelmed by multiple tools and is losing productivity to distraction. the principle of co lab is to facilitate effective collaboration, organization and communication to remove this distraction.

computer
organization
computer
collaboration
computer
communication
computers
  • organization
  • collaboration
  • communication

research

2

key survey results

I have surveyed 20 people through online platform survey swap.

survey graph

competitive analysis

After performing a basic swot analysis I have identified opportunites on the market. the key opportunity is to humanize collaboration and help users with their folder organization.

dropmark
dropmark
drive
drive
dropbox
dropbox

user persona

john k.

Senior
graphic
designer

persona photo
"if I could improve one thing it would be to humanize virtual communication with my team and clients"

key insights

key insights

  • • Help to organize files
  • • Humanize collaboration
  • • Build uninterrupted workflow

information architecture

3

I reviewed all aspects of my research and built high priority user stories and user flows.

user stories

→ As a user I want to...

  • ... plan my folder organization
  • ... communicate with others
  • ... collaborate with others
  • ... share with other
  • ... locate my files
all stories →

user flows

→ As a user I want to collaborate

flow 1 flow 1

→ As a user I want to use template to organize my files before starting a project

flow 2 flow 2 all flows →

prototype

4

sketches

sketches gif
swipe →

wireframe

wireframes →

testing

5

Before building any time consuming hi &mdash fidelity mockups I test my wireframes and make necessary adjustments

wireframe 1

discovery

on-boarding added

wireframe 2

discovery

invite collaborators added to user section

visual design

6

Co lab wants to bring a simplicity and fun and also differentiate itself from the competition. what is the emotion we want to share with the user? we want to be fun and welcoming and that is why we have chosen warm tones, playful typography and comic illustrations.

typography

typography image typography image typography image typography image

pairing

Neuzeit grotesk intended to be timeless with no distinguishing characteristics. the complementary typeface is warnock pro light. it’s design features are sharp, wedge-shaped serifs.

color palette

color palette color palette color palette color palette

analogous colors

Warm colors represent a welcoming and friedly environment. in contrast the rich bule tone brings in a feeling of security and privacy.

illustrations

meerkat meerkat
computer
pricing page

meerkats

Meerkats are one of the most collaborative animals.

shapes

Storage app wants to differentiate itself from competition by using organic shapes.

hi-fidelity

7

High fidelity mock-ups were composed to bring together the research, strategy and visual design. the key colab concepts were fully flushed out to create a delightful experience for the user.

phone mobile-prototype → computer desktop-prototype →

testing

8

User testing was a great learning experience to make sure the product fits the user needs. I user tested with small group of professionals between the ages of 23 and 45 years.

testing screen 1

discovery

The user was confused with multiple tools and did not understant where to actually collaborate.

testing screen 2

discovery

The user wanted to drag and drop a folder to the chat space.

conclusion

9

In this project I worked with three different critical productivity tools and designed an interface that allows for the uninterrupted workflow between each of these tools. This allows uploading files into pre-designed organizational file structures, real time infile collaborating with other users, and facilitating discussions as well as planning without leaving an individual app.

self-reflection

With the 20/20 of hindsight I would have allocated a lot more resources to initial research. While observing the user behavior in user testing it was apparent that I worked with a lot of assumptions that I created early on. It is always easier to design with the right thought in mind than to adjust a design created with a false paradigm.

I would also test different demographic groups since some of the users were adjusted to certain technology.

To create a competitive product it is necessary to perform great research. I would spend more time interviewing real people and observing how they interact with their cloud product.

other work

rectangle
connect romi.m.wilson@gmail.com resume